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How to create a campaign using Audience Social

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Written by imchief

Hey all,

It’s too hot right now in New Delhi. So I thought of going to a hill station for the weekend.

And here I am picking up some berries on my way to a hill station.

 

Picking berries

Anyhoo..

Here is a tutorial video on how to create a campaign from scratch using Audience Social.

But if you don’t like a video, then please go through the rest of the post.

STEP 1: Go to the login page. If you don’t know where is the login page, click here to go to the login page.

Login Page of Audience Social

STEP 2: Now you need to create a campaign. You can create a campaign by clicking on, “Create New Campaign” in the left hand side of the dashboard.

Create New Campaign in Audience Social

STEP 3: In this step, you give your campaign a name. Also, you can leave the HTML field empty if you want to. The HTML field is optional. Once you have filled in the information, click next.

Giving your campaign a name.

 

STEP 4: Now you need to give your page a name. Rest of the fields are optional. Once you have given your page a name, click on next.

Give your page a name

STEP 5: Once you have put in your page title, you need to put in the link of your product or service, landing page or anything you want to use in your audience social campaign. This link needs to be put in at both, default and target url for PC and mobile.

You can set the link rotation number to any number of your choice and then click on next.

Target URLS

In my case, I’ve put the link of my Kindle book which I want to promote. You can put in here any link that you want to promote.

STEP 6: In this step, you need to add a pixel code for retargeting your visitors. Let’s say you want to use Facebook’s retargeting pixel code.

Then you need to go and login to your Facebook account and on the right hand side beside your name, you will find an arrow facing downwards. Click on the arrow and you will find a drop down menu. Choose “Create Adverts”.

Now click on “Close without saving”.

Close without saving

STEP 7: Now you need to click on “Tools” and a drop down menu will appear. Click on “Audiences”.

Choose audiences

STEP 8: Once you have clicked on “Audiences”, click on “Create Audience” and select “Custom Audience” from the drop down menu.

Custom audience

Now select “Website Traffic” from the available options.

Website traffic

STEP 9: Now you need to click on the star or the setting button on the bottom left hand side and then select “View Pixel Code”.

View pixel code

Once you have done that, you just need to copy your pixel code and click on “Create Audience”.

Copy pixel code

But don’t close this tab right now. We will need to come back to this in just a moment.

STEP 10: Put in your pixel code in the requisite retargeting platform and click next.

Put pixel code

Now select “All Country” or whichever country you want to target and then click on “Create Campaign”.

STEP 11: Generate your Audience Social URL by going to “My Campaigns” and then clicking on “Generate URL”.

STEP 12: Now you need to go back to your “Facebook Ad Dashboard” and use this Audience Social Generated URL and put it in and do some changes like shown below.

Final settings

That’s all. Now you are ready to use your Audience Social link in your campaings.

I hope you’ve enjoyed the tutorial. If you have questions, feel free to post below!

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imchief

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